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Customers today don't like to be sold—they like to buy, and they tend to buy in tribes. In a tribe, news spread quickly, which gives brand extra traction.

Marty Neumeier

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We don't see things as they are. We see things as we are.

Anais Nin

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Market research is an art, not a science. Try to investigate emotional connections and design sensibilities.

Debbie Millman

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Some people take no mental exercise apart from jumping to conclusions.

Harold Acton

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If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.

Sheryl Sandberg